A content calendar is crucial for those who want to stick consistently with their blog content. Acelancing, in cooperation with Blacksmith Agency, stands behind structured planning. Jointly, we’re pushing innovation and value via new strategies.
Step 1: Set Your Content Goals
Before you start with actually scheduling, it is important to define goals. Ask yourself: what do you want to achieve with your blog? Whether it be traffic, promoting a product, or engaging your audience, setting a goal aligned with the business objectives will guide you. For example, Brandon Jhonson, Project Manager at Blacksmith, created a content plan that increased leads by 30% recently by focusing on valuable long-tail keywords that fit within the target audience’s needs.
Step 2: Brainstorm Ideas for Content
Next is content creation, which can be as innocuous as sitting down with your team and holding a brainstorming session. Reflect on trending topics in your industry, common pain questions of your audience, seasonal events, or something important. Rachel Green from Blacksmith Agency loves diving into upcoming web development trends and how AI is reshaping custom websites. Such trendy topics make for great blog posts that keep readers informed of what’s happening while at the same time showcasing their expertise.
Step 3: Plan Your Publication Schedule
The thing is, blogging requires consistency. You will want to decide upon the frequency at which you will post. If you are a beginning blogger, it is advisable to do one per week to maintain momentum. Tyler Scott, a content strategist at Blacksmith, encourages the use of tools such as Google Sheets or Trello for organization and a visual perspective on your schedule and upcoming deadlines.
Step 4: Monitor and Adjust
Once your content calendar is up and running, go back and see how each post performs. Analytics will tell you what’s resonating and what’s not. Fine-tuning your content strategy on a continuous basis means you’ll keep pace with industry trends and stay relevant. One of the many things we are excited about with our partnership is this dynamic approach whereby Blacksmith Agency was marrying up data-driven insights, coming both from marketing and development, mixing our leading expertise in digital marketing at Acelancing with their brand in the custom wordpress web development services industry.
